A temporary activation cements the vision for economic growth in an emerging residential community.
PROVA!, a pop-up multi-cultural arts and performance venue in downtown Brockton, elevated a sense of community for downtown residents while setting the stage for more permanent dining and entertainment options.
PROVA!, a pop-up multi-cultural arts and performance venue in downtown Brockton, elevated a sense of community for downtown residents while setting the stage for more permanent dining and entertainment options.
Reshaping Perceptions
Concerns over safety and the feasibility of downtown investments were dispelled through active participation and positive experiences at PROVA!, building a renewed sense of place for residents and visitors alike.
Concerns over safety and the feasibility of downtown investments were dispelled through active participation and positive experiences at PROVA!, building a renewed sense of place for residents and visitors alike.
Proof of Concept
The success of the PROVA! pop-up venue validated the opportunity for more robust downtown dining and entertainment options, allowing for more permanent projects, such as the Brockton Beer Company.
The success of the PROVA! pop-up venue validated the opportunity for more robust downtown dining and entertainment options, allowing for more permanent projects, such as the Brockton Beer Company.
Transforming an empty lot into an active space, PROVA! bridged the gap between developments with a model that is both sustainable and replicable. When a new building was erected on the site as planned, the Brockton Beer Company, a new brewery that gained traction at PROVA!, gained a permanent location.
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