Springfield Fashion Week
COMMUNITY-BASED IMPACT
SPRINGFIELD, MA
August 1-5, 2023
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Economic and cultural development come together with the revitalization of a historic main street.
Fashion, art, and culture brought life to an underutilized commercial block with refreshed storefronts, a pop-up fashion emporium, and Springfield Fashion Week, featuring local artists and designers.
Fashion, art, and culture brought life to an underutilized commercial block with refreshed storefronts, a pop-up fashion emporium, and Springfield Fashion Week, featuring local artists and designers.
Street Fashion
85 fashion designers, models, entertainers, photographers, vendors, and volunteers took over a blighted block for a week-long event.
85 fashion designers, models, entertainers, photographers, vendors, and volunteers took over a blighted block for a week-long event.
Storefront Glam-Up
Dynamic, newly inviting storefronts catch customers’ attention with Instagram-worthy upgrades.
Dynamic, newly inviting storefronts catch customers’ attention with Instagram-worthy upgrades.
Festival Street
A 40 foot runway and seating extended into the street, setting the stage for dynamic Fashion Week events.
A 40 foot runway and seating extended into the street, setting the stage for dynamic Fashion Week events.
Fashion as a Force for Economic Rejuvenation
Fashion is a unifying cultural force, propelling Springfield’s journey to rejuvenate vacant properties. This transformation takes them from a tax liability and neighborhood eyesore into a dynamic, revenue-generating space for the community.
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